Consumer Insights

It's crucial to understand what your customers want!

Through extensive in-depth qualitative research we help in discovering key user insights and expectations.

Marketing Plan

Strategic brand building roadmap to gain market shares and key tasks to be performed along with budgeting exercise.

Positioning Strategy

STP analysis to articulate a distinct positioning, in order to build a sustainable competitive advantage for the brand.

Brand & Identity 

The right name and identity empowers the brand! Assisting in crafting the right philosophy, visual elements, voice and personality. 

Marketing Communications 

Developing an Integrated Marketing Communications plan - story, creative direction and ATL & BTL media strategies. 

Product Innovation

Ideating, building partnerships with design agencies, and management of innovation process. Product innovation and communication yield the best results when they are inter-linked.

E-Commerce Selling 

Product listing communication and target buyer profiling to improve efficacy of digital marketing efforts. 

Brand Audit

Ensuring that brand principles have been followed at every customer touchpoint so as to eliminate inconsistencies, which lead to brand dilution.